Internet & Search Marketing
Turn clicks into orders!
A competitor is one click away!
AFS-inc.com & Global Search Marketing:
are a one-stop shop & set of solutions to reach online customer & audience how you want, when you want and in the manner you want & and with the success you want.
Who are we briefly?
AFS is a small scientifically based paid/natural search agency operating out of mainly Nice (France) and Miami (US) – good geographical locations for clients and partners to visit. We are lean, efficient and concentrate on our campaigns rather than self promotion. With Professors and PhDs in IT, computing and Business (an unusual combination), AFS brings unique insights, and use custom algorithms based on over forty years of cutting edge mathematical research.
Business strategy
Internet market volumes, share & profitability audit + online business strategy & export potential– all part of the standard offering
Paid search:
Yes it is becoming more expensive as Google escalates the bid price of each click. No there is easy no alternative. For reasons argued elsewhere – see the end of organic listing – paid search is, if anything, becoming more important. But AFS is dedicated to getting the cost per click (CPC) down and the cost per acquisition/sale/lead (CPA) down. Twitter’s Promoted Tweets, Apple’s iAd, Google’s acquisition of AdMob all highlight the continued importance of paid search.
AFS and paid search
- Ability to double or treble performance within days or your money back
- Low fixed monthly fees – performance based if desired
- Google, Yahoo, MSN/Bing, Facebook, Twitter as standard (if desired)
- Industry best practice & best performance with continuous research
- Personalized & oriented with continuous 24/7 service
- Best practice systems, techniques & tools – many bespoke
- Constantly evolving techniques to combat an ever-changing business & internet environment – Google never rests!
- Latency (the gap between visit & sale) fully taken into account & optimized.
- Way ahead of our competition globally and we are so far in front of the curve no one can catch us ever. And we continually are pushing those boundaries
- Brand protection – see below and the third item along on the top menu
- Special features and customization geared towards small to medium sized businesses guaranteeing significant increases in performance (or your money back) – usually between 100% to 1000%
- Larger businesses – free bespoke software written for each client and a guarantee of significant increase in performance. With Laura Ashley we drove orders from 50 a month on average to close to 20,000 a month over an 18 month period!
- Cutting edge routines used to gain more clicks at a lower price some very simple tried and tested operations but based on counters to Google’s algorithms => leading to more sales at a lower cost
- Automatic evaluation of competitive situation plus out-of-stock, any promotions etc – AFS will only display adverts if a product offered by your company is in stock and has a competitive advantage (which can be flexibly defined also with a manual or an artificial intelligence learning system)
- Within Google Adwords special adaptive routines for brand terms, generic terms, content and search partners => leading to more sales at a lower cost
- New mobile ad platform and service (cheaper and as efficient as AdMob and Jumptap) and geared towards the smaller business – can be triggered by real-time events e.g. home win at a football match
Examples of some unique paid search features not found elsewhere:
Brand & Trademark protection
AFS together with one other agency provides a major focus on protecting your brand and stopping competitors or masqueraders from taking sales away from you. AFS can also provide special protection against eBay, Amazon and – if you want it – the comparison shopping sites.
SEO/Natural search v Paid search v Social
Organic/Natural search/SEO takes time; building traffic volumes to harness search algorithms is a slow process. Like social media, paid search can react second by second to produce dynamic campaigns. SEO may be a longer term solution; paid search is the shot in the arm for launches, promotions and speedy growth trajectories.
Search engine optimization – Natural/Organic Search
Guaranteed to get you into the top 10 in Google after 1 week. Way ahead of the curve and ahead of other agencies. No one offers more. However the nature of the SEO beast has changed. We don't believe you can rely on SEO alone. It should be integrated into other programs and the amount spent carefully evaluated.
And so much more:
- Blogs
- Social networking
- Natural search affiliate programs
- Many other services offered in the top menu
- And of course the next best thing on or over the horizon
Use of partners, associates and other agencies
Unlike other agencies we don't always pretend to be the best at everything. Yes we can do Social Media but for a major client like Tesco's, Unilever or Ford, we like to use a specialist agency.
Similarly we will out-source to the best US or European agency we can find, to develop your YouTube and other sponsored video clips… and sometimes we have to go to Hollywood! With viral marketing and other services it pays to go to specialists.
What we do retain is the integration of every other service into the paid search and SEO programs.
